Business Objective
CALGROS Andresen GmbH has the objective of consolidating and further
expanding its achieved market share while taking into account the corporate
interests of the shareholder.
Corporate Policy
The cross-border trade is characterised by the consumption habits of the
Scandinavian consumers and makes special demands on retailers and
wholesalers. The range of goods for sale results
from the fi scal differences between, mainly, Germany and
Denmark, as well as between Germany and Sweden.
The range of goods offered by CALGROS is thus made
up from the following product categories:
Beer and alcohol-free beverages
Wine
Spirits
Tobacco products
ConfectioneryPet
food
CALGROS has adapted itself to the current circumstances
in all areas and is regarded as a competent and fl exible
partner to all retailers involved in the cross-border trade.
As a wholesaler, distributor and importer, CALGROS
cooperateswith the major brand producers on the supplier
side. Working together, articles are positioned in Scandinavia
according to their market relevance.
In an ongoing process, the turnover of the articles in the range
of goods for sale is monitored, the consumer market is observed,
and the price structures are analysed. Changes of a fi scal nature
or in the behaviour of the consumers are refl ected in updates
to the range of goods offered. It is, in doing so, always the objective
of the company to offer the right article at the right time for the
benefi t of all levels of trading.
